Podcasting 101: Where to Host Your Podcast

Ok, you’ve recorded your podcast, and now it’s time to let people listen to it. Step one: put it out on the internet so people can find it.


There are a lot of podcast hosts out there to choose from, and they all have their own features. It’s definitely worth doing a little research to figure out where you want your podcast to live, but here are some things to keep in mind:


Analytics - If you’re planning to make money, analytics are key for attracting advertisers. Show a company who your listeners are, and they’re more likely to invest in you.


Submission to Apple Podcasts, Google Podcasts, Spotify, etc. - Make sure the host you choose lets people listen, and find your podcast, wherever they want.


Cost - There are free hosts, and free tiers of some hosts, but depending on your needs, it may be worth upgrading to a paid option.


Show notes, transcripts, etc. - Find out how much accompanying information you’re able to post with your podcast. If you’re posting transcripts (which we recommend), you may want to embed it directly into the show notes of your podcast, which is tough if they have a word limit.


Sponsorships - Some hosts will help you connect to advertisers, saving you some trouble. They’re likely to take a cut, though, so keep an eye on the details of that trade!


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